There are several techniques for doing this – coding and categorizing is one of them. Analyzing interview transcriptsĪfter transcribing the interview(s) it is time to start analyzing. The only way that’s possible is by understanding what they want to accomplish. We’re not just a supplier of products, but we actually try to help. JS: I always strive for a relationship where I truly know what challenges my customer is facing and how I can help with them. RS: I’d like to start with a question about your relationship with your customers. JS: You’re welcome! I’m happy to answer your questions, because the subject interests me too. Location: Headquarter company X in Los Angeles RS: Thank you for taking the time for this interview. Interviewee: Sales manager John Smith (JS) Intelligent verbatim transcription of an interview Line numbers and time stamps (optional).Date and time when the interview took place.Names of the interviewer and interviewee (can be anonymized).However, most transcripts contain the following information: There are no rules for formatting and structuring a transcript. Emphasizing words: “ Increasing prices is needed for profitability”.Marking unclear / missing audio with ellipses: “I showed him … would be beneficial for profitability”.Adding a clarifying comment: “I showed him that this option would be beneficial for profitability.”.If the audio quality is bad or the conversation itself needs clarification, you are allowed to make changes in the transcript.
In addition to omitting fillers like “you know”, irrelevant sentences can be omitted if it doesn’t change the meaning of the story. Edited transcriptionĪ summarized and edited version of an intelligent verbatim transcript.
This method is more readable than verbatim transcription, but some data - such as emotions, pauses and hesitation - is lost in the process.
To improve readability, you can also fix grammar mistakes, broken sentences and long paragraphs. Write down every word, but without irrelevant fillers like “uhm”, “yeah”, “you know” etc. Intelligent verbatim transcription (most common) This type of transcription is mostly used in the legal profession or in research where you’re not only interested in what is said but also how it is said. Write down every single word, including pauses, the expression of emotions such as laughter, stuttering, and hesitations such as “uh”. The best method depends on the goal of your transcription.
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